The Visual Guide provides identity guidelines and resources for applying a consistent graphic style to print communication including ITS logos and official typefaces and colors.
This section also links to the UCSC identity guidelines including the UCSC logo, Fiat Slug, and UC seal graphic, as well as other identity resources.
Franklin Gothic Condensed
(used for logo, headlines)
ITC Franklin Gothic Condensed (general sans-serif text)
Ultra Condensed Sans Serif
(aka Empire; used for logotype)
ITS logos for print and web communication:
You may use these logos in your ITS reports, documents, presentations, and web. It is suggested that you use the PNG file (portable network graphic) for all Microsoft documents. GIF and JPG files are suitable for web use and printing. If you need help with resizing or a version of the logo not listed, please contact Lisa Bono for assistance.
Download ITS color logo text: PNG(21K) - GIF(7K) - JPG(14K)
Download ITS color logo square: PNG(7K) - GIF(4K) - JPG(4K)
Download ITS blue logo text: PNG(21K) - GIF(7K) - JPG(14K)
Download ITS blue logo square: PNG(7K) - GIF(4K) - JPG(4K)
Download ITS black logo text:PNG(20K) - GIF(7K) - JPG(11K)
Download ITS black logo square:PNG(7K) - GIF(3K) - JPG(4K)
ITS color palette for print and web communication:
Blue: R 37, G 65, B 110 ** C 96, M 80, Y 31, K 17 ** Web# 25416E or #285991
Yellow: R 244, G 175, B 20 ** C 4, M 34, Y 100, K 0 ** Web# F4AF1A or #FFDF82
Red: R 111, G 11, B 0 ** C 32, M 98, Y 100, K 47 ** Web# 6F0B00 or #990000
Green: R 42, G 83, B 44 ** C 80, M 42, Y 93, K 41 ** Web# 2A532C
Pale Blue: R 195, G 212, B 233 ** C 22, M 10, Y 2, K 0 ** Web# C3D4E9
Light Blue: R 231, G 240, B 246 ** C 8, M 2, Y 1, K 0 ** Web# E7F0F6
Gray: R 153, G 153, B 153 ** C 43, M 35, Y 35, K 1 ** Web# 999999
If you have any questions or comments about the ITS templates, please contact Lisa Bono.
